Introduction
In the context of corporate promotion, customized promotional products are established as a strategic tool to stand out in both the Italian and international markets. Corporate promotional items are not just a means to spread your brand, but they also represent an emblem of creativity and reliability.
There are few promotional product agencies that operate worldwide, and even fewer have the ability to work in many countries. And where agencies don't reach, networks exist.
Our company, Solution Group, was selected to join IGC Global Promotions thanks to its experience and innovative capacity, offering customized promotional products for companies with high-quality service in every corner of the world: Europe, America, and Asia. Only one partner per country is chosen based on strict criteria: reputation, clientele, reliability, creativity, and experience.
Advantages of a Global Network
Capillarity
Belonging to an international network guarantees a widespread and timely distribution of customizable corporate promotional items, essential for the success of a promotional campaign. The Italian agency handles the campaign in Italy, while for abroad, it refers to the appropriate partner. As mentioned above, the network we are part of covers Europe very well (almost one agency per country), and the rest of the world. Because of this extensive capillarity, several multinational companies have chosen IGC Global Promotions for their international promotional campaigns.
Punctuality
When planning a national and international promotional campaign, meeting deadlines is essential. When you invest in a campaign with television commercials and posters, and the items don't arrive on time, the investment can be lost. Belonging to a worldwide network guarantees a widespread and timely distribution of promotional items, essential for the success of an international corporate campaign.
What can cause delay?
Many factors. To avoid it, first of all, we need to look at the reliability of the production factories: do they always deliver on time? Another risk factor is customs: clearance can be extended due to missing or not fully compliant documents (sometimes a technicality is enough). Another problem is quality: during production, it may happen that the client company asks the supplier to restart production or improve it.
Meanwhile, working in the advertising sector for a well-known art magazine in the 80s, he began to notice that many companies use promotional objects to advertise their brands. He especially notes the repetitiveness with which certain objects were used by multiple brands. If there was a particular novelty, you could be sure to see the same object customized with more logos from different sectors. This is where he starts asking questions.
How can these delays be avoided?
Only experience can be a valid ally.
When you have been in the industry for more than 30 years and after confronting international partners, you know what can go wrong, which customs can create more problems, and transportation times. The quality problem also doesn't arise because we too have a reputation to defend.
Compliance with regulations
Customs can create problems when you don't know the regulations of the countries well, but also in other cases.
This happens because there are suppliers who use factories without the due audits. European certificates may also be falsified: a very common practice unfortunately that forces states to be increasingly strict.
It may also happen that a consumer association decides to test products independently: if something is not in order, besides risking hefty fines, it also generates enormous image damage.
In the network we are part of, much attention is paid to regulations, certifications, and product quality. This is because we need to protect our image and that of our client's brand.
Privileged relationship with suppliers
Being part of such a network has allowed us to have the entire world as our field of action. While not personally following campaigns abroad, we share information and suppliers with our partners. The problems we talked about, product quality and timing, don't exist with us. Being part of the same network has allowed us to have better prices and a close, trusting relationship. These precious elements allow us to obtain advantageous conditions for both multinational and smaller clients.
A quality promotional product
How do you get a quality promotional product? By carefully selecting the raw materials and paying attention to the factories where they are produced. There are several inspection agencies that periodically visit and check the companies we use. A database shared with partners allows us to immediately identify serious, accredited, and compliant factories. A considerable time saving, which all benefits the client.
We are also in Hong Kong
To ensure the highest quality of corporate promotional items, we have opened an office in Hong Kong dedicated exclusively to quality control, ensuring compliance with deadlines and regulations.
30 years of promotional products
Our participation in IGC Global Promotions testifies to our commitment in providing excellence in customized corporate promotional items. This long journey has allowed us to grow and expand our perspectives together with our international partners, benefiting companies of all sizes. Corporate promotional items thus become not only promotional tools but real investments in the image and future of every brand.
