Creativity in the Promotional Sector
Being creative today is almost a duty for those involved in communication: people and companies want to be continuously amazed and wondered.
In our sector, the search for original and creative gadgets is a continuous challenge. But who seeks this type of corporate promotional item? It's companies that want to clearly distinguish themselves from others: companies that want to remain impressed in the minds of those who receive the gadget. The occasion can be the launch of a new product, perhaps innovative compared to others, or an important industry fair, or when they want to renew their image.
But which of the different personalized corporate gadgets is the right one for a particular company?
Here we want to tell you about a gadget we designed for a well-known pharmaceutical company.
Gadgets for Pharmaceutical Companies
The pharmaceutical sector represents one of the most demanding and delicate areas in terms of marketing and promotion. The very nature of the products and services offered requires thoughtful and responsible communication, which touches the personal sphere of health with sensitivity and respect. In this context, the selection of promotional gadgets for pharmaceutical companies must be guided by principles of utility, discretion, and, above all, high quality.
Fundamental Requirements for Gadgets for Pharmaceutical Companies
Practical Utility: the gadget must offer tangible added value to the user, facilitating daily or work activities. Items like pill organizers or first aid kits stand out for their relevance in the healthcare field.
Material Quality: given the nature of the sector, it is imperative that every promotional gadget is made with high-quality materials, ensuring durability and reliability, especially if intended for professional use in a medical context.
Appropriateness: every promotional item must be carefully chosen, avoiding tones and messages that could be interpreted as frivolous or inappropriate, given the sensitivity of the context in which pharmaceutical companies operate.
Effective Promotional Gadgets in the Pharmaceutical Sector
Personalized Pens and Folders: classic but always appreciated, these stationery items are widely used daily in both clinical and administrative contexts, offering broad brand visibility.
Personalized Pill Organizers: items directly related to the use of pharmaceutical products, personalized pill organizers combine practical utility and thematic relevance, proving particularly suitable for awareness campaigns or as support for specific treatments.
First Aid Kits: highly practical items, first aid kits personalized with the pharmaceutical company's logo convey a message of care and attention to health, strengthening the positive perception of the brand.
Our Experience: Creativity and Originality
Solution Group has existed for 30 years and we have always been involved in designing and producing promotional gadgets. From the beginning, we aimed to create creative personalized items to distinguish ourselves from other companies, but also because being creative is in our DNA.
As Solution Group, we are able to produce any type of gadget, for any type of company, from the smallest to the multinational: personalized school or office items like notebooks, pencils, keychains are the ABC for those involved in promotional items.
From the beginning, we understood that to truly distinguish ourselves, we had to focus on our creativity. Only then could we best express all our originality, our desire to invent. Furthermore, by choosing original gadgets, companies have a greater chance of remaining impressed in the minds of potential customers.
Being creative in the promotional world means having a great capacity for imagination and knowing how to channel it into a concrete idea: imagining is not enough. To create a truly original gadget, in addition to creativity, you need:
– To have solid technical knowledge;
– To be able to evaluate the feasibility of the idea in relation
to the client's budget;
– To analyze the target audience you want to reach and impress.
Only then can you truly design and produce a creative gadget, just like what happened with the suspended pen.
Case Study: Creating an Innovative Desk Object
The pharmaceutical company that approached us wanted to promote a new drug to be launched on the market. This drug served to balance hormonal levels in the blood.
The company was looking for an original gadget idea to present the drug. The object was intended for doctors and had to:
– Immediately highlight the drug's strong point, which is hormonal
balance;
– Be something new, not yet seen in the sector: an interesting
object;
– Break away from the usual "desk object" schemes;
– Still be a useful object, to be used occasionally, so it
wouldn't end up collecting dust in a corner.
And, of course, like all promotional items, the object had to be customizable with the product name and the pharmaceutical company's logo, clearly visible.
How to Choose the Right Personalized Gadget?
As anticipated, pharmaceutical gadgets can be of two types: either classic office items or useful professional items, such as medical kits.
The choice must be guided primarily by defining the objectives of your promotional activity.
Choosing the right promotional gadget is crucial when it comes to leaving a lasting impression, especially in professional contexts like the medical field. Items used sporadically or intended for single use may not have the desired effect of keeping the brand constantly present in the recipient's mind. Therefore, the decision to opt for office items, such as a pen or a notebook, which offer continuous visibility and daily functionality, proved strategic.
At this point, the main challenge was to select a desk object that was not only useful and frequently used, but also able to stand out and distinguish itself from other similar items. To achieve this goal, it was essential to consider some key factors:
Unique Design and Personalization: Choosing an
innovative design or creatively personalizing the object can help
it stand out. Personalization can go beyond the simple company
logo, including distinctive colors or design elements that reflect
the brand's value and identity.
Quality and Functionality: A high-quality object
not only lasts longer but also conveys a positive image of the
company. Furthermore, additional functionality, such as pens with
multiple functions or notebooks equipped with smart technologies,
can increase the appreciation and frequent use of the item.
Relevance and Added Value: The chosen object
should have a specific meaning or utility for the recipient. For
example, a notebook with useful references for medical practice or
an ergonomically designed pen for comfortable prolonged writing
could be particularly appreciated.
A Winning Idea for a Personalized Gadget
The exploration of a creative concept that combines the charm of magic with the desired promotional message led to the conception of a gadget as innovative as it is symbolic: the suspended pen. This choice not only directly addresses the keyword "balance," central to the brief, but also offers a tangible and constantly visible representation of the principle on which the effectiveness of the promoted drug is based, namely hormonal balance.
We took the idea from a magic trick very popular until a few years ago: the levitation of objects thanks to side magnets. These were placed to the side of the performance and those watching the trick truly had the impression that the object was flying.
We re-elaborated the idea and thought of a suspended pen: a pen to make levitate all day on the doctor's desk.
In this way, we managed to satisfy all the company's requests:
– The pen is a useful object;
– It is a desk gadget, therefore always under the doctor's eye;
– The gadget is original, interesting to look at and curious.
Impactful not only for those who receive it but also for all the
people who pass through the office during the day (patients or
other doctors);
– The balanced pen immediately brings to mind the hormonal balance
drug, an immediate connection for a person in the sector.
From the Desk to the Sky: The Power of Word-of-Mouth
The company liked the idea of the suspended pen very much.
We then proceeded to design the design and the mold, two aspects that we fully took care of, down to the smallest detail, from beginning to end.
Once created, the promotional gadget was distributed by the company to doctors, who greatly appreciated it: we brought more than one smile for the re-elaborated concept of balance!
The idea was so popular that, thanks to natural word-of-mouth, another company (a well-known airline) contacted us specifically asking for this gadget: a suspended pen to represent a company whose natural home is the sky!
Over the years we have sold more than 800,000 pieces.
Conclusion
Designing and creating original and creative gadgets is not a simple job: it requires time, experience, and a capable team. We possess all these elements: in fact, we have the experience and skills to create both traditional gadgets and tailor-made gadgets designed specifically for companies' needs.
Today, our creativity primarily focuses on making gadgets sustainable and with added value to improve our planet.
