In 2016, a major multinational in the cosmetics industry challenged us to create a unique, innovative, and stylish eco-friendly promotional gadget. The occasion was the launch of a new product line: a line that draws its strength from the world of nature. The pulsating heart of every single product is the ingredients used: all natural and eco-sustainable.
The challenge posed by the multinational in the cosmetic sector highlighted the importance of proposing promotional gadgets made from recycled material that not only reflected the values of eco-sustainability and naturalness of their products, but that were also original, useful, and elegantly designed. The choice of a bag made from 100% recycled PET represented the perfect solution, combining everyday utility with a strong ecological message.
Competence and Experience: A Network of Professionals
Participation in the IGC Global Promotions network represents a testament to the commitment and professionalism that distinguish Solution Group in the promotional gadget sector. Being part of a global consortium of 48 selected companies from 42 different countries not only confirms the competence and experience accumulated over thirty years of activity, but also opens the doors to a wide range of international opportunities.
Adherence to IGC Global Promotions allows Solution Group to face complex and innovative challenges, such as that posed by the multinational in the cosmetic sector. This collaboration not only demonstrates the ability to respond to demanding briefs with creative and sustainable solutions, but also underlines the importance of a network of professionals capable of sharing knowledge and skills worldwide.
The choice of many multinationals to rely on the IGC network for their promotional needs is motivated by the guarantee of finding, in every country, a reliable, creative, and up-to-date partner on the latest market trends. This model of collaboration guarantees a high quality of the services offered and consistency in the promotional message at a global level, fundamental aspects for companies operating on an international scale.
Being the exclusive Italian representative of IGC Global Promotions constitutes for Solution Group not only a source of pride, but also a recognition of the high quality of the work carried out, the ability to innovate, and to go beyond the traditional boundaries of the promotional sector. This privileged position allows us to further expand our horizons, accepting ever new challenges and actively contributing to the development of effective and environmentally friendly promotional strategies, in line with the expectations of the most aware and future-oriented companies.
A Demanding Brief
Tackling such a demanding brief requires a deep understanding not only of the client's immediate needs, but also of the philosophy and values underlying the brand and its products. The request for a personalized ecological gadget for the launch of a new line of natural products, within a multinational attentive to eco-sustainability, posed several key challenges:
- Absolute Eco-Sustainability: The gadget had to embody the company's commitment to sustainable practices, using environmentally friendly materials and low-impact production.
- Daily Utility: It was essential to select an object that could be used regularly, thus ensuring constant brand exposure. This not only increases visibility, but also the perceived value of the gadget itself.
- Neutral and Unisex Design: The design had to be versatile and suitable for a wide audience, avoiding overly specific features that might limit its use to one gender rather than another.
- Originality: To emerge in the saturated market of promotional gadgets, especially in the cosmetic sector, it was crucial to propose something unique that could easily stand out and leave a lasting impression.
With these considerations in mind, the choice of a bag made from 100% recycled PET proved to be an innovative solution in line with all the listed criteria. This item not only satisfies the eco-sustainability requirement, but also offers high practical utility, with a neutral design that makes it suitable for all genders. The bag, being an everyday use item par excellence, ensures continuous brand visibility and, thanks to its originality and the innovative material chosen, stands out clearly from the most common promotional gadgets in the cosmetic sector.
The response to such a complex brief demonstrates how a creative approach, combined with a commitment to sustainability and innovation, can lead to the creation of sustainable corporate gadgets that not only respect a company's values, but also amplify its impact and positive perception among consumers.
Our Proposal: A Bag Made from 100% Recycled PET.
Among the many recyclable materials, we chose PET for its versatility, because it helps reduce greenhouse gas emissions and because it contributes to energy saving. PET (polyethylene terephthalate) is a type of plastic that is primarily used in the food industry. Over the years, research and studies on PET have made the polymer perfectly neutral and 100% recyclable. In addition, recycling PET can save up to 60% of energy. For example, 1 tonne of recycled PET saves about 1/1.2 tonnes of oil.
With this material it is possible to produce a scarf with 2 plastic bottles, a sweater with 27. Ultimately, PET can be recycled into all forms of fibers intended for weaving or molding.
For more information on this material, please refer to the official website: www.petrecycling.ch
The style of our bag had to be elegant, suitable for men and women. We chose a gray bag, with an essential design and a visible but delicate texture, which very much recalls the world linked to ecology. On the front there is a pocket: a soft curved line that gives the object a sparkling, young, up-to-date look. In line with the target that was to be reached: informed people, attentive to the environment, able to appreciate a particular cosmetic line.
The Reactions: The Most Appreciated Factor? Eco-Sustainability
Our client liked our choice very much.
The enthusiastic response to the recycled PET bag, both from the client and end consumers, highlights the growing importance of eco-sustainability as a central value in promotional products. The appreciation for the innovative and environmentally friendly material, combined with a practical and neutral design, demonstrated that it is possible to combine style, functionality, and environmental responsibility in a single product.
The integration of this type of gadget into eco-social initiatives, such as those promoted by Forest Nation, can represent a winning strategy. Forest Nation focuses on projects that promote reforestation and sustainability, perfectly aligning the objectives of promotional campaigns with concrete actions in favor of the environment.
In conclusion, the adoption of eco-sustainable gadgets and their integration into eco-social initiatives represent an effective strategy for companies that wish to highlight their commitment to the environment. The recycled PET bag proves to be an emblematic example of how sustainability values can be effectively incorporated into.
