The "Back to School" Period: An Opportunity for Promotional Marketing
With the end of summer approaching, it's time to head back to school: an occasion that, despite evoking melancholy for the end of holidays, represents a significant opportunity in the promotional and advertising sector. During this period, known as "Back to School," promotional items destined for the school environment – such as notebooks, pencil cases, backpacks, pens, and others – become protagonists of the marketing strategies of numerous companies.
This period is called "back to school" in the GDO industry. Translated: "return to school." Personalized stationery items including notebooks, pencil cases, backpacks, pens, pencils, highlighters, rulers, set squares, compasses, calculators, brushes, diaries, planners, etc., become daily bread for advertisers, agencies, manufacturers, stockists, and anyone involved with the B2B world and large-scale distribution.
Budget Selection for Promotional Items
The choice of a promotional item is essentially based on the available budget. With limited resources, you can opt for items such as personalized rulers, pencils, or pens, which are practical in both school and work environments. For larger budgets, you can consider personalized pencil cases containing pencils, erasers, pens, and rulers, all customizable with company messages. For companies that want to particularly distinguish themselves, backpacks and satchels are a popular option.
Each promotional item offers different advantages in terms of brand visibility and utility for the student. The optimal choice depends not only on the available budget but also on the target audience (student age) and the message the company wishes to communicate through the product.
Customizable Items for Back to School
1. Personalized Pencil Case
Always in demand, the personalized pencil case meets students' need to safely carry pens and pencils. Available with various personalization options on our website: full-color personalization either by screen printing or digital printing.
Pencil cases are one of the most visible promotional items in the school environment. Used daily by students, they guarantee constant brand exposure not only to the owner but also to classmates. The variety of available materials, from the most economical to the most eco-sustainable, allows the choice to be adapted to corporate social responsibility policies.
2. Personalized Pencils
We offer a wide range of customizable pencils in different quantities, both colored and classic. Personalizing the box contributes to effective corporate communication. Their low cost allows us to sell hundreds of thousands of these items every year.
Personalized pencils represent one of the most economical yet effective options for back-to-school marketing. Their daily functionality in the educational environment, combined with their low unit cost, makes them ideal for large-scale promotional campaigns. The option to personalize both the pencil body and the packaging offers various creative opportunities to communicate the company message.
3. Personalized School Erasers
Ideal for younger students, personalized erasers can be paired with pencil cases and pencils for a complete set. Erasers can be personalized in various shapes and colors, allowing for a creative approach to brand communication.
Personalized erasers are particularly popular among younger children, especially when made in original shapes or with vibrant colors. Their constant presence on the school desk makes them an effective promotional vehicle, with the added advantage of being easily integrated into coordinated sets with other stationery items.
4. Personalized School Notebooks
Essential for learning, notebooks offer a large personalization area, allowing companies to explore various graphic themes. From the cover to the inner pages, every element can be personalized to create a unique and functional product.
Personalized notebooks represent one of the promotional items with the largest available printing surface. Covers offer ample space for logos, messages, and creative graphics, while personalization can also extend to the interior, with informative introductory pages or recurring footers. This versatility makes them particularly suitable for more complex communications or structured educational campaigns.
5. Personalized School Rulers
Personalized stencils and rulers are optimal items for a young audience, also available in eco-friendly Made in Italy versions. Their linear structure offers a perfect surface for printing logos and company information.
Personalized rulers combine economic convenience and constant visibility. Their simple but indispensable structure in the school environment ensures frequent use, while the linear design offers an ideal surface for printing custom scales, company logos, or educational messages. Versions made from eco-friendly materials also add a sustainability value appreciated in the contemporary educational context.
6. Personalized Crayons for Children: For a Colorful Back to School
Vital elements for expressing creativity, crayons with customizable packaging are a must for back to school: the packages are available in various models and sizes, allowing for personalization suitable for different budgets and targets.
Crayons are the ideal gadget for campaigns aimed at younger children, combining fun, creativity, and educational functionality. The personalization of the packaging offers ample space for corporate communications, while the colors themselves can be selected to match the brand's color palette, creating an immediate and positive association.
7. Personalized Markers for Children
Personalized markers complement the creative offer with various size and quantity options, allowing for box personalization. As with crayons, they are a popular gadget among younger children.
Personalized markers, like crayons, are primarily aimed at primary school students. The packaging can be customized with attractive graphics and brand information, while the choice of eco-friendly or erasable markers can add a distinctive value to the promotional product, highlighting the company's attention to environmental or practical issues.
8. Personalized Pencil Sharpeners for Children
Useful in both school and cosmetic settings, personalized pencil sharpeners offer a fun and useful touch for communications aimed at a young audience. Their small size makes them economical but always present in students' pencil cases.
Personalized pencil sharpeners, though small, offer surprising visibility due to their frequent use. The possibility of personalizing them with original shapes or vibrant colors increases their appeal to young audiences, transforming a functional object into a fun and memorable gadget. Their complementary nature to other stationery items makes them perfect for completing coordinated promotional sets.
9. Personalized Pens for School and Office
Versatile and suitable for everyone, personalized pens represent a classic in the promotional sector, available in various styles and features. From simple and economical designs to more sophisticated solutions, pens offer an excellent quality-price ratio.
Personalized pens remain one of the most widely used promotional gadgets due to their universal appeal. Suitable for both older students and adults, they represent a promotional vehicle that accompanies the client well beyond the school context. The vast range of available models allows for the selection of the solution most in line with the brand's positioning, from the most economical to the most exclusive.
10. Personalized School Backpack
Essential for students, the personalized backpack ensures that books and learning materials are safely transported, available in various sizes and colors. But it doesn't end there: for companies that want to particularly distinguish themselves, backpacks and satchels are a popular option.
Personalized backpacks represent the highest-end promotional gadget in the back-to-school context. Their perceived value is high, and brand visibility is guaranteed, as they accompany students daily not only to school but also in other contexts. Personalization can be discreet, with small logos in strategic positions, or more evident with exclusive designs that transform the backpack itself into a distinctive and recognizable element. Despite the higher unit cost compared to other items, the return in terms of visibility and positive brand perception amply justifies the investment for targeted promotional campaigns.
Safe and Eco-Sustainable Personalized Gadgets
With a certified selection of customizable items, we guarantee the reliability and safety of products destined for the school world. In addition, our products can be integrated into eco-social initiatives, ensuring a positive impact on the environment and society. This strategy not only enhances the company's offering but also strengthens ecological awareness among students and their families.
Solution Group is particularly attentive to the safety and sustainability of products for students. All our back-to-school promotional items comply with European toy safety regulations and are made from non-toxic materials, ensuring peace of mind for parents and educators. Furthermore, our growing range of eco-sustainable products – made from recycled or biodegradable materials – offers companies the opportunity to communicate a concrete commitment to environmental sustainability, a value increasingly appreciated in the contemporary educational context.
Integrating promotional gadgets into broader educational projects, such as environmental awareness initiatives or school support programs, can multiply the effectiveness of the promotional campaign, transforming a simple object into a vehicle for shared values between the company and the school community. Solution Group is ready to assist its clients in creating complete and consistent back-to-school campaigns that combine promotional effectiveness and social responsibility.
